Interactive Tourism Experience
Activitiz — The Sultan’s Lost Relics Quest
- Period
- 2026
- Location
- Marrakech, Maroc
- Role
- Founder
Context & mission
Activitiz is a self-guided tourism experience designed to help visitors discover the Marrakech Medina through an interactive treasure hunt. Using a story inspired by the city’s history, participants explore major landmarks, observe their surroundings and solve challenges directly from their smartphones. The objective was to create an accessible alternative to traditional guided tours, allowing travelers to explore Marrakech at their own pace while following a structured, playful and cultural itinerary. I designed the original concept, narrative universe, user journey and individual quest stages, as well as the digital experience itself. I was also responsible for development, commercial publication and the go-to-market strategy.
Results
- 6 locations
- Route stages
- 15+ reviews
- Reviews received
- “Excellent” label on Viator
- Recognition
Created and launched a digital tourism experience available in both French and English. The route connects six iconic Marrakech locations, including the Koutoubia, Jemaa el-Fna, the souks, Bahia Palace, the Saadian Tombs and Ben Youssef Madrasa. The experience was published on Viator and received more than fifteen reviews, earning the platform’s “Excellent” label. The project also included distribution applications to additional travel platforms and an SEO strategy targeting family-friendly, unusual and self-guided activities in Marrakech.
